The Walt Disney Corporation - 1698 Words

The Walt Disney Corporation is a well-known entertainment industry that has been around since 1923. Disney has always been geared towards the production of popular culture for children and youth. Mà ¼ller-Hartmann suggests that â€Å"the animated films with their cute animations and music are especially important†¦since they speak directly to the emotions and thus, the sub-conscious. [Animation] works its audience magic purely on a purely subconscious level† (401). According to Towbin et al., â€Å"children’s development is influenced by many factors, including parents, teachers, and peers. [The] accumulated experience [of media exposure] contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life† (20). Though the importance of friendship and helping others is strongly emphasizes in these films, racist imagery and sexist gender roles are p resent in many of the films such as Pocahontas, Beauty and the Beast, Snow White and the Seven Dwarfs, Sleeping Beauty, The Jungle Book, Alice In Wonderland, Dumbo, The Little Mermaid, Aladdin, Tarzan, Mulan and last but certainly not least, Frozen. A majority of these films have plot lines that are formulaic in nature. There are many â€Å"recycled elements within Disney movies such as an endearing non-human sidekick, conveniently evil antagonists to surmount, and an inevitable happy resolution complete with romantic love waiting in the end†Show MoreRelatedThe Walt Disney Corporation1518 Words   |  7 PagesThe Walt Disney Corporation was founded in 1923 under the name Disney Brothers Cartoon Studio by brothers Walt and Roy Disney. The company brandished its current name in 1986 after the death of Walt Disney (1). This company like other large conglomerates has a vice grip on the flow of information that reaches consumers like you and me. Some people believe that having these corporations constricting our access to information leads to a generation of uninformed people, but in the day and age when anybodyRead MoreWalt Disney Corporation Essay2613 Words   |  11 PagesWalt Disney, the creator of the Walt Disney Compan y, was famous for his ideas. He was named â€Å"an idea man† because of his ability to think of great ideas. His ideas are what ultimately allowed him to be successful in his career. Disney started his career as a hands-on cartoonist, but as his company grew, he became a full time manager, organizer, inspirer and innovator. Disney was often called a conceptual innovator because of his ability to simplify problems by synthesizing old ideas in ways thatRead MoreThe Walt Disney Corporation: the Entertainment King1230 Words   |  5 PagesThe Original Disney Company (pre-1984) Walt Disney set a vision for the company – to provide wholesome family entertainment. Everything that the company did was aligned to this vision and corporate philosophy. The key ingredient that fueled the success of Walt Disney Company was its ability to create new, unique cartoon characters that had universal appeal. Over the years, Disney did a great job in bringing these characters to life, and kept introducing new characters that further solidifiedRead MoreTalking to the Mouse: The Walt Disney Corporation Essay2071 Words   |  9 Pagesdoing new things, because were curious...and curiosity keeps leading us down new paths.† ― Walter Elias Disney The Walt Disney Corporation has kept this curiosity as its drive for over 50 years. Disney is one of the most famous and successful entertainment and retail companies in the world. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. It first became famous as a leading organization in the American animation industryRead MoreEssay about Organizational Culture in Walt Disney Corporation1677 Words   |  7 PagesBUS 100W 10/24/12 Walt Disney: Organizational Culture Disney as a company first started as an animated film industry in October 16th, 1932. They were originator of the infamous cartoon Mickey Mouse that put them on the market. From then on Walt Disney became one of the biggest animated film companies. Through the years Walt Disney developed a theme of â€Å"to bring happiness to all† through â€Å"magic† and Disney’s team of creative and innovative people would continue Walt Disney Company as it is todayRead MoreDevelopment of Media Conglomerates by the Example of the Walt Disney Corporation2519 Words   |  11 PagesDevelopment of Media Conglomerates by the example of the Walt Disney Corporation Within the last century the media industry in the United States was subject to a major change. Starting in the 1940ies, mainly evoked by the development of the television, the industry changed from the so called studio era1 to the television broadcasting era2. Through the development of television sets it became a lot cheaper for the Americans to watch television at home, than going out to a movie theater or auto theatreRead MoreDisney Corporation : A Media And Entertainment Corporation931 Words   |  4 PagesINTRODUCTION The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive. The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, televisionRead MoreWalt Disney Company Is Worth Investing1348 Words   |  6 PagesAs one of the largest multimedia companies in the world, The Walt Disney Company includes all aspects of American entertainment, including animation, music, production, and theme parks. Founded in 1923 by brothers Walt and Roy O. Disney, the business has grown from silent animations films to diversify into all aspects of the entertainment industry, primarily focusing on all interests of the typical American family. The company, since its founding, has proved to be a worthy investment on all standingsRead MoreStrategy Analysis : Corporate Strategy912 Words   |  4 Pagescompeting in individual markets and addresses how a corporation wins in a particular market. Strategy two is the corporate-level strategy referring to the overall strategy of a corporation composed of v arious business entities functioning in multiple markets. Today, there is a growth challenge in the theme park industry in the market today. The growth of theme parks diminishes if the resources are not diversified. The Walt Disney Corporation â€Å"Disney† is a household name and global entertainment companyRead MoreFin 370 Ethics and Compliance Paper1222 Words   |  5 PagesDec/14/2011 Ethics and Compliance â€Å"The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world† (According to  Walt Disney Company Mission Statement  (2011) Walt Disney began as a cartoon studio in the 1920s more than